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Predictably Irrational : the hidden forces that shape our decisions /

Ariely, Dan

Predictably Irrational : the hidden forces that shape our decisions / Dan Ariely - London ; Harper Collins, ©2008. - xxii, 280p.

ISBN: 9780007368549

Subjects--Topical Terms:
Decision making
Economics--Psychological aspects
Consumer behavior
Reasoning (Psychology)
Judgment

Dewey Class. No.: 153.83 / AriP

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