Media industry studies /

Herbert, Daniel,

Media industry studies / Daniel Herbert, Amanda D. Lotz and Aswin Punathambekar. - 1 online resource - Short introductions .

The origins of media industry studies -- Individuals and roles -- "Production" cultures -- Organizations -- Industries and practices -- The macro view -- Conclusion : future directions for media industry studies.

"This text provides the roadmap to the vibrant area of Media Industry studies"--

9781509537785


Mass media--Study and teaching.

384 / HER/M