The Case Study Handbook :

Ellet, William.

The Case Study Handbook : How to Read, Discuss, and Write Persuasively about Cases / William Ellet. - Boston, Mass. : Harvard Business School Press, c2007. - vi, 272 p. :

pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.

9781422101582


Management--Study and teaching.

658 / ELL/C