Designing and Conducting Survey Research :

Rea, Louis M. Parker, Richard A.

Designing and Conducting Survey Research : A Comprehensive Guide / Louis M. Rea and Richard A. Parker. - 4th ed. - San Francisco : Jossey-Bass, c2014 - xvii, 332 p. :

"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"--

9781118767030


Sampling (Statistics)
Social surveys.
Social sciences--Statistical methods.
Public Affairs & Administration.
Research.

300.723 / REA/D