Marketing Research An Applied Orientation (Record no. 3766)

MARC details
000 -LEADER
fixed length control field 00434nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210219163714.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210219b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332555693
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL/M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Naresh K. Malhotra
245 ## - TITLE STATEMENT
Title Marketing Research An Applied Orientation
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication UP
Name of publisher Pearson
Year of publication 2018
300 ## - PHYSICAL DESCRIPTION
Number of Pages 968
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Satyabhusan Dash
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Print Price Bill Date/Price effective from Koha item type
      Humanities Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 19/02/2021 The Book Syndicate 613.46 BS/40399 658.83 MAL/M 07494 829.00 10/11/2020 Books