Marketing Management / (Record no. 5904)

MARC details
000 -LEADER
fixed length control field 00596 a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240706195131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240706b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789356062665
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KotM16
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Philip Kotler et.al.
250 ## - EDITION STATEMENT
Edition statement 16th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Uttar Pradesh :
Name of publisher Pearson,
Year of publication c2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiii, 596p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev, Alexander
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shainesh, N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Print Price Bill Date/Price effective from Koha item type
      Humanities Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 06/07/2024 Shah Book House 913.00 SBH/23925 658.8 KotM16 10646 1100.00 06/07/2024 Books