Strategic Market Management / (Record no. 6094)

MARC details
000 -LEADER
fixed length control field 00496 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240903190045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240830b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789354243387
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number AakS11
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Aaker, David A. (et.al.)
245 ## - TITLE STATEMENT
Title Strategic Market Management /
Statement of responsibility, etc David A. Aaker (et.al.)
250 ## - EDITION STATEMENT
Edition statement 11th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Wiley,
Year of publication c2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 309p.
500 ## - GENERAL NOTE
General note An Indian Adaptation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Print Price Bill Date/Price effective from Koha item type
      Humanities Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 30/08/2024 Shah Book House 688.07 23926 658.4012 AakS11 10681 829.00 24/04/2024 Books