Studying Digital Media Audiences : (Record no. 6604)

MARC details
000 -LEADER
fixed length control field 01695 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251008100714.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781138224568
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number HigS
245 ## - TITLE STATEMENT
Title Studying Digital Media Audiences :
Remainder of title Perspectives from Australasia /
Statement of responsibility, etc edited by Craig Hight and Ramaswami Haridranath
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Routledge :
Place of publication New York ,
Year of publication ©2017.
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix,214p.
490 ## - SERIES STATEMENT
Series statement Routledge Studies in New Media and Cyberculture ;
520 ## - SUMMARY, ETC.
Summary, etc Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Media (Means of communication)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name edited by Ramaswami Haridranath
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Print Price Bill Date/Price effective from Koha item type
      Humanities Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 07/10/2025 Shah Book House 11942.49 SBH/28599 302.23 HigS (12183) 12183 17060.70 07/10/2025 Books