Strategic Public Relations Leadership / (Record no. 6617)

MARC details
000 -LEADER
fixed length control field 01623nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203170638.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241205b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415667951
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.3
Item number GreS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Gregory, Anne
245 ## - TITLE STATEMENT
Title Strategic Public Relations Leadership /
Statement of responsibility, etc Anne Gregory and Paul Willis
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Canada :
Name of publisher Routledge,
Year of publication ©2013.
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 164p.
520 ## - SUMMARY, ETC.
Summary, etc Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.<br/><br/>This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation.<br/><br/>This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
General subdivision Public Relations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Willis, Paul
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Copy number Print Price Bill Date/Price effective from Koha item type
      Humanities Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 15/10/2025 Creative Books 3282.45 CB/25128 658.3 GreS (11695) 11695 Copy 01 4689.22 15/10/2025 Books