Ethics in Marketing : (Record no. 6691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01937cam a2200229 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251031095227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160916s2017 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138648098 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174.4 |
| Item number | MurE2 |
| 245 10 - TITLE STATEMENT | |
| Title | Ethics in Marketing : |
| Remainder of title | International Cases and Perspectives [2nd ed.] / |
| Statement of responsibility, etc | edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Routledge, |
| Year of publication | ©2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 198p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| General subdivision | Moral and Ethical Aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E. [Ed.] |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laczniak, Eugene R. [Ed.] |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Fiona J. [Ed.] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Purchase Price | Bill number | Full call number | Accession Number | Copy number | Print Price | Bill Date/Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Humanities | Indian Institute of Technology Tirupati | Indian Institute of Technology Tirupati | General Stacks | 29/10/2025 | Creative Books | 4842.01 | CB/25128 | 174.4 MurE2 (11724) | 11724 | Copy 01 | 6917.16 | 29/10/2025 | Books |