Strategic Social Media Management : (Record no. 6909)

MARC details
000 -LEADER
fixed length control field 02362 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251030095108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241125b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789811546570
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number SutS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Sutherlnd, Karen E.
245 ## - TITLE STATEMENT
Title Strategic Social Media Management :
Remainder of title Theory and Practice /
Statement of responsibility, etc Karen E. Sutherland
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Singapore :
Name of publisher Palgrave Macmillian,
Year of publication ©2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi,424p.
520 ## - SUMMARY, ETC.
Summary, etc This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation.<br/>Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution.<br/>Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.<br/>This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Print Price Bill Date/Price effective from Koha item type
      Humanities Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 14/09/2025 Shankar's Book Agency Pvt. Ltd. 3156.86 IN35911/25-26 658.4012 SutS (11607) 11607 4509.80 14/09/2025 Books