Present Day Corporate Communication : (Record no. 7433)

MARC details
000 -LEADER
fixed length control field 02392 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251202100537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251008b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789811304019
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number BegP
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Beger, Rudolf
245 ## - TITLE STATEMENT
Title Present Day Corporate Communication :
Remainder of title A Practice oriented State of the Art Guide /
Statement of responsibility, etc Rudolf Beger
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Singapore :
Name of publisher Springer,
Year of publication ©2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii,677p.
520 ## - SUMMARY, ETC.
Summary, etc This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Corporate Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Media Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Purchase Price Bill number Full call number Accession Number Print Price Bill Date/Price effective from Koha item type
      General Books Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 07/10/2025 Shah Book House 2856.40 SBH/28599 659.2 BegP (12235) 12235 4080.57 07/10/2025 Books