The Hacking of the American Mind : (Record no. 7951)

MARC details
000 -LEADER
fixed length control field 02793nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260117154152.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260117b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781101982945
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 152.42
Item number LusH
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lustig, Robert H.
245 ## - TITLE STATEMENT
Title The Hacking of the American Mind :
Remainder of title The Science Behind the Corporate Takeover of Our Bodies and Brains /
Statement of responsibility, etc Robert H. Lustig
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Newyork :
Name of publisher Avery,
Year of publication ©2017.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 344p.
520 ## - SUMMARY, ETC.
Summary, etc "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker<br/><br/>The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.<br/> <br/>While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.<br/> <br/>Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.<br/> <br/>With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Happiness
General subdivision Pleasure and Contentment
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Copy number Bill Date/Price effective from Koha item type
      Gifted Books Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati General Stacks 17/01/2026 Gifted 152.42 LusH (GB0034) GB0034 Copy 01 17/01/2026 Reference