TY  - BOOK
AU  - Ariely, Dan
TI  - Predictably Irrational: the hidden forces that shape our decisions 
SN  - 9780007368549
U1  - 153.83 
PY  - 2008///
CY  - London
PB  - Harper Collins
KW  - Decision making
KW  - Economics--Psychological aspects
KW  - Consumer behavior
KW  - Reasoning (Psychology)
KW  - Judgment
ER  -