TY - BOOK AU - Herbert,Daniel AU - Lotz,Amanda D. AU - Punathambekar,Aswin TI - Media industry studies T2 - Short introductions SN - 9781509537785 U1 - 384 KW - Mass media KW - Study and teaching N1 - The origins of media industry studies -- Individuals and roles -- "Production" cultures -- Organizations -- Industries and practices -- The macro view -- Conclusion : future directions for media industry studies N2 - "This text provides the roadmap to the vibrant area of Media Industry studies"-- ER -