Case Writing for Executive Education : a Survival Guide /
Gordon Adler and Wolfgang Amann.
- Charlotte, NC : Information Age Pub., c2011.
- x, 116 p. :
Case writing essentials -- Key decisions -- Opening and using the window of opportunity -- Managing the data collection process -- Writing and revising the first drafts -- Developing the teaching note -- Teaching the case -- Finalizing the case writing project -- Conclusions.
9781617353604
Business education. Executives--Training of. Case method--Study and teaching.