TY  - BOOK
AU  - Rea,Louis M.
AU  - Parker,Richard A.
TI  - Designing and Conducting Survey Research: A Comprehensive Guide 
SN  - 9781118767030
U1  - 300.723 
PY  - 2014///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Sampling (Statistics)
KW  - Social surveys
KW  - Social sciences
KW  - Statistical methods
KW  - Public Affairs & Administration
KW  - Research
N2  - "This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"--
ER  -