Kotler, Philip <br/><br/>
Marketing Management / 
Philip Kotler et.al. 
 - 16th Ed. 
 - Uttar Pradesh :  Pearson,  c2022 
 - xxxiii, 596p. 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KotM16