Aaker, David A. (et.al.) <br/><br/>
Strategic Market Management / 
David A. Aaker (et.al.) 
 - 11th Ed. 
 - New Delhi :  Wiley,  c2022. 
 - xvi, 309p. 
<br/><br/> An Indian Adaptation 
<br/><br/><label>ISBN: </label>9789354243387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management
<br/><br/><label>Dewey Class. No.: </label>658.4012  / AakS11