Miller, Janet Driscoll <br/><br/>
Data-First Marketing :   How To Compete and Win In the Age of Analytics / 
Janet Driscoll Miller; Julia Lim and David Meerman Scott 
 - New York :   Wiley,   ©2020. 
 - 259p.  ebook 
<br/><br/>Contact to Central Library: library@iittp.ac.in 
<br/><br/><label>ISBN: </label>9781119701217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data and Cybersecurity<br/>Computing and Processing<br/>Marketing–Management<br/>Marketing–Statistical methods