TY  - BOOK
AU  - Miller, Janet Driscoll
AU  - Lim, Julia
AU  - Scott, David Meerman
TI  - Data-First Marketing : : How To Compete and Win In the Age of Analytics 
SN  - 9781119701217
PY  - 2020///
CY  - New York : 
PB  - Wiley, 
KW  - Data and Cybersecurity
KW  - Computing and Processing
KW  - Marketing–Management
KW  - Marketing–Statistical methods
N1  - Contact to Central Library: library@iittp.ac.in
UR  - https://ieeexplore.ieee.org/servlet/opac?bknumber=10013929
ER  -