Strategic Management Concepts and Cases : A Competitive Advantage Approach / Fred R. David & Forest R. David
Publication details: Pearson : Harlow , ©2017.Edition: 16th edDescription: 680pISBN:- 9781292148496
- 658.4012 DavS
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Books
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Indian Institute of Technology Tirupati General Stacks | Humanities | 658.4012 DavS (12182) (Browse shelf(Opens below)) | Available | 12182 |
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
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