000			01695 a2200181 4500
005			20251008100714.0
008			251008b |||||||| |||| 00| 0 eng d
020			_a9781138224568
082			_a 302.23 _bHigS
245			_aStudying Digital Media Audiences : _bPerspectives from Australasia / _cedited by Craig Hight and Ramaswami Haridranath
260			_bRoutledge : _aNew York , _c©2017.
300			_aix,214p.
490			_aRoutledge Studies in New Media and Cyberculture ;
520			_aAlthough many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
650			_aMedia (Means of communication)
700			_aedited by Ramaswami Haridranath
942			_cBK
999			_c6604 _d6604