000			01937cam a2200229 i 4500
005			20251031095227.0
008			160916s2017 nyua b 001 0 eng
020			_a9781138648098
041			_aeng
082	0	0	_a174.4 _bMurE2
245	1	0	_aEthics in Marketing : _bInternational Cases and Perspectives [2nd ed.] / _cedited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
250			_a2nd ed.
260			_aNew York : _bRoutledge, _c©2017.
300			_axii, 198p.
520			_aUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
650		0	_aMarketing _xMoral and Ethical Aspects
650		0	_aMarketing
700	1		_aMurphy, Patrick E. [Ed.]
700	1		_aLaczniak, Eugene R. [Ed.]
700	1		_aHarris, Fiona J. [Ed.]
942			_cBK
999			_c6691 _d6691