Data-First Marketing : How To Compete and Win In the Age of Analytics /

Miller, Janet Driscoll

Data-First Marketing : How To Compete and Win In the Age of Analytics / Janet Driscoll Miller; Julia Lim and David Meerman Scott - New York : Wiley, ©2020. - 259p. ebook

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9781119701217


Data and Cybersecurity
Computing and Processing
Marketing–Management
Marketing–Statistical methods