Data-First Marketing : (Record no. 7708)

MARC details
000 -LEADER
fixed length control field 00837nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251124112805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251124b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119701217
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Miller, Janet Driscoll
245 ## - TITLE STATEMENT
Title Data-First Marketing :
Remainder of title How To Compete and Win In the Age of Analytics /
Statement of responsibility, etc Janet Driscoll Miller; Julia Lim and David Meerman Scott
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Wiley,
Year of publication ©2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 259p.
Accompanying material ebook
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contact to Central Library: library@iittp.ac.in
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Data and Cybersecurity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Computing and Processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing–Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing–Statistical methods
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lim, Julia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Scott, David Meerman
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ieeexplore.ieee.org/servlet/opac?bknumber=10013929
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Accession Number Bill Date/Price effective from Koha item type
      Indian Institute of Technology Tirupati Indian Institute of Technology Tirupati 24/11/2025 EB00700 24/11/2025 E-Books